Drew Estate Undercrown 10th Anniversary Robusto Cigar
Drew Estate is commemorating ten years of Undercrown with the global release of Undercrown 10, a bold new ultra-premium addition to Undercrown’s current premium lineup of Maduro, Shade and Sun Grown ranges
To celebrate the brand’s anniversary in 2021, Drew Estate is getting “All Dekked Out”, a tag line that denotes Undercrown 10’s elegant packaging and reinforces the pride of Undercrown’s ten years of excellence.
The new, sophisticated packaging of the Drew Estate Undercrown 10 Robusto Cigar is surpassed only by Undercrown 10’s complex, rich and bold blend of ultra-premium aged tobaccos
Jonathan Drew, Drew Estate’s Founder and President pontificates, “Undercrown is a noble prince of a brand, both humble and loyal, who is now to become a king. The new UC10 expression represents its super-premium platform, sealing the brand’s destiny … as the good king whose brand promise is gratitude for our talented team at La Gran Fabrica. The new UC10 is so incredibly important to Drew Estate that we gave it two slogans, ‘A Decade of Dedication’ and ‘All Dekked Out.’ Add those two slogans to ‘Born on the Factory Floor,’ and the Shakespeare really unfolds.”